Bummer. Looks like Kellogg’s Rice Krispies will not be coming to Canada. Here’s a letter from their customer service:
date Wed, May 18, 2011 at 12:00 PM
subject: Consumer Affairs 021777574A
SUBJECT: Kellogg Canada Inc.
Thank you for contacting us on-line. We appreciate your interest in our company.
Unfortunately, the product you inquired about is not available in Canada. We at Kellogg Canada and our related companies, continually conduct market research to develop new and existing products. Based on the market research results in each country, a decision is made on which product will be enjoyed by the majority of our consumers. Your feedback is appreciated and will be considered when planning future product line improvements.
Consumer Response Specialist
Gee, looks like Canada is not a big enough market is what they’re really saying. 30 million people, not big enough, despite the fact that when a celiac/gluten free person finds a product they CAN eat, they are loyal and repeat customers. This was probably taken into consideration, but again, probably didn’t provide a large ROI. Despite other products failing in the Canadian market, this apparently, is too big of a risk to take. Lame.
I’ll see how I feel about the product when I’m face to face with it on the shelf and I inevitably will go to Buffalo for other gluten free products.
Have you ever traveled for a gluten free or vegan product not available in your area? Let me know!