Ooh Snap! Rice Krispies to be Gluten Free!

It’s about time, how could Rice Krispies not be gluten free?

Here’s why, look at the original ingredient list:RICE, SUGAR, SALT, MALT FLAVORING, IRON, ASCORBIC ACID (VITAMIN C), ALPHA TOCOPHEROL ACETATE (VITAMIN E), NIACINAMIDE, VITAMIN A PALMITATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), FOLIC ACID, VITAMIN B12, VITAMIN D.

Click on the Nutritional Fact table to enlarge (Original Rice Krispies):

Pretty neat that they’re taking out the malt ingredient and making the cereal with whole grain brown rice.

Here’s the new gluten free ingredient list: Whole grain brown rice, sugar, contains 2% or less of salt, BHT for freshness.

Vitamins and Minerals: Iron, vitamin C (ascorbic acid), vitamin E (alpha tocopherol acetate), niacinamide, vitamin A palmitate, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D, vitamin B12.

What a clean ingredient deck. I will totally buy this product, but most likely I’ll have to go to Buffalo, but oh well. I don’t think this will get released in Canada any time soon, which is a shame.

According to Kellogg’s, the product will be hitting the shelf in June and will be the same suggested retail price as the original cereal. Kudos to that, I find gluten free products are often price inflated and unjustly so.

This is Kellogg’s first gluten free cereal and will be produced in a separate facility that makes gluten free products. I’m guessing Bob’s Red Mill might have a hand in this? Or maybe Betty Crocker? It’s nice that the specialty markets, such as celiacs are being considered and catered to. I suppose Kellogg’s marketing team either has someone who is intolerant and or a close relative etc. Either way, I’m glad there’s one more mainstream product offering a gluten free choice. This is a strong step for such a popular manufacturer and I hope more companies take note.

Click here to find where you can buy some.

Happy eating!