It’s about time, how could Rice Krispies not be gluten free?
Here’s why, look at the original ingredient list:RICE, SUGAR, SALT, MALT FLAVORING, IRON, ASCORBIC ACID (VITAMIN C), ALPHA TOCOPHEROL ACETATE (VITAMIN E), NIACINAMIDE, VITAMIN A PALMITATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), FOLIC ACID, VITAMIN B12, VITAMIN D.
Pretty neat that they’re taking out the malt ingredient and making the cereal with whole grain brown rice.
Here’s the new gluten free ingredient list: Whole grain brown rice, sugar, contains 2% or less of salt, BHT for freshness.
Vitamins and Minerals: Iron, vitamin C (ascorbic acid), vitamin E (alpha tocopherol acetate), niacinamide, vitamin A palmitate, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D, vitamin B12.
What a clean ingredient deck. I will totally buy this product, but most likely I’ll have to go to Buffalo, but oh well. I don’t think this will get released in Canada any time soon, which is a shame.
According to Kellogg’s, the product will be hitting the shelf in June and will be the same suggested retail price as the original cereal. Kudos to that, I find gluten free products are often price inflated and unjustly so.
This is Kellogg’s first gluten free cereal and will be produced in a separate facility that makes gluten free products. I’m guessing Bob’s Red Mill might have a hand in this? Or maybe Betty Crocker? It’s nice that the specialty markets, such as celiacs are being considered and catered to. I suppose Kellogg’s marketing team either has someone who is intolerant and or a close relative etc. Either way, I’m glad there’s one more mainstream product offering a gluten free choice. This is a strong step for such a popular manufacturer and I hope more companies take note.
Click here to find where you can buy some.