I could spend hours looking at retro food ads, or even the Eaton’s catalog, something appealing about old school advertising. In advertising school, I often found myself drawn to the older style ads and I still have a reel of ads I like to watch from time to time. I spent hours pouring over my mother’s old cookbooks and was fascinated with the amount of drawings versus photographs were featured. You don’t see that anymore.
The “Improved” part kills me. Not only is this a paint can, but hydrogenation improved the product? Amazing the claims agencies got away with.